Geneva Watch Days 2025 is in full swing, and the excitement is palpable. Revolution has launched its fourth edition of Horological Symposiums, offering rare insights from industry veterans on the evolving art and science of watchmaking. Meanwhile, the main stage belongs to the timepieces themselves as over 60 brands are unveiling their latest creations in these final days of summer. 

Keep up with us as we update this list live during the course of Geneva Watch Days 2025. 

Alpina: Seastrong Diver Extreme Automatic

Alpina has two fresh additions to its Seastrong Diver Extreme Automatic collection. The first variation features a black dial with markers and hands coated in “old radium” lume, while the second opts for a khaki dial. Both sit in satin-polished 39mm steel cases with unidirectional ceramic bezels, screw-down crowns, and rubber straps, ensuring water resistance up to 300 meters.

Alpina Seastrong Diver Extreme Automatic with khaki dial

Beda’a: Angles Mecaline

The Beda’a Angles as we know it now has a beating, mechanical heart. In transforming the piece from quartz to house the manual-winding ETA 7001, much of its octagonal architecture was kept, adding just 0.7mm in thickness. The Angles Mecaline maintains the clean, refined minimalism of the quartz original; no hour markers clutter the dial. The only addition is the small seconds display, styled in a sector design with semi-matte sunray or circular finishing. Two dial options debut at launch — black or taupe-grey — each housed in a 37mm case and paired with a leather strap. 

Beda’a Angles Mecaline

Read: Beda’a Angles Is Now Equipped With A Mechanical Movement

Behrens × Vianney Halter KWH

Behrens pulled the wraps off one of its boldest collaborations yet: the KWH watch, created with none other than independent master watchmaker Vianney Halter. The idea sparked in Halter’s Sainte-Croix workshop, where an antique electricity meter caught the eye of Behrens founder Lin Bingqiang. Its square industrial silhouette, echoing an artifact in Lin’s own collection, became the blueprint for the KWH’s striking case. From there, a surprising twist entered the mix: the pixelated nostalgia of Snake and Tetris. The watch’s hour display uses Behrens’ patented ruby-bearing micro-chain system, where a “pixel snake” slithers across the dial.

Behrens × Vianney Halter KWH

Inside beats the newly developed BM06 calibre, co-created by Halter and Behrens. With 870 components, twin barrels, and a 72-hour power reserve, it’s as technically audacious as it is visually daring. Offered in 18K white or rose gold, each version is limited to just 9 pieces.

Bianchet: UltraFino Sapphire

Bianchet introduces UltraFino Sapphire, a full-sapphire reinterpretation of its ultra-thin skeleton tourbillon. At 9.8mm thick, it lays claim to be among the slimmest full-sapphire watches on the market. The curved tonneau case frames the flying tourbillon within the UT01 caliber, where a gold rotor has been shaped into twelve interlacing Fibonacci spirals. The watch is priced at CHF 85,500 (excl. taxes).

Bianchet UltraFino Sapphire

Bvlgari: Octo Finissimo Lee Ufan × Bvlgari, Octo Finissimo Tourbillon Marble, Bvlgari Bronzo

Korean-born, Japan-based painter and sculptor Lee Ufan brings his vision to the Octo Finissimo through a design born of deep collaboration with Stigliani. The Octo Finissimo Lee Ufan × Bvlgari is limited to 150 pieces and features a transparent caseback showcasing the movement and bears the artist’s handwritten signature.

Bvlgari Octo Finissimo Lee Ufan × Bvlgari

Read: Bvlgari Unveils Its Latest Special Edition With Artist Lee Ufan

This latest Octo Finissimo Marble Tourbillon iteration features a striking deep blue dial cut from Italian marble, along with a flying tourbillon in its residence. In addition, Bvlgari updates its Aluminum line with two new bronze-clad references, aptly named Bvlgari Bronzo, combining sleek golden-brown metal with muted black rubber lugs, bezel, and strap for a modern sports-luxe aesthetic. The collection includes the 40mm Bronzo GMT and the 41mm Bronzo Chronograph.

Bvlgari Octo Finissimo Tourbillon Marble

Bvlgari Bronzo

Read: Bvlgari: Octo Finissimo Tourbillon Marble And Bvlgari Bronzo At Geneva Watch Days 2025

Czapek & Cie: Antarctique Rattrapante R.U.R.

Czapek & Cie looked to Karel Čapek’s 1921 play R.U.R. – Rossum’s Universal Robots to present the new Antarctique Rattrapante R.U.R.. On the dial, the split-seconds chronograph takes center stage thanks to Calibre SXH6, developed with Chronode’s Jean-François Mojon. Alongside the rattrapante mechanism that’s duly exposed, a miniature titanium robot is perched above the chronograph column wheel. Crafted by MD’Art, its neon-painted eyes change colour with each click of the pushers.

Czapek & Cie Antarctique Rattrapante R.U.R.

David Candaux: DC7 Blue Hawk

David Candaux’s latest creation, the DC7 Blue Hawk, shows off asymmetry, light, and precision in a six-layer dial that plays with depth and shadow. Main hours and a 30° flying tourbillon function on the new H70 caliber, crafted entirely from titanium and offers up to 72 hours of power reserve. Candaux’s “magic crown” lies discreetly integrated at 6 o’clock.

David Candaux DC7 Blue Hawk

The 44mm Grade 5 titanium case is fully hand-polished — a first for the independent watchmaker — and paired with an anodized blue titanium dial. The watch is limited to eight pieces.

De Bethune: DB25xs Starry Varius, DB28xs Kind of Blue Tourbillon

We’re so used to seeing the De Bethune Milky Way rendered in blued, polished titanium that it is almost startling to see the DB25xs Starry Varius in another shade. Yet it makes sense, since the Milky Way is often seen not only in blue and black but also in tones of red and purple. (Fun fact!) The watch inevitably brings to mind the 2022 limited edition created for the Emirates Watch Club with Eastern Arabic numerals, and its return in such a lovely shade is most welcomed.

De Bethune DB25xs Starry Varius

De Bethune DB28xs Kind of Blue Tourbillon

Meanwhile, the flagship DB28xs Kind of Blue Tourbillon debuts in a refined 38.7mm size, with all the signature heat treatments precisely in place.

Read: De Bethune Introduces Two Of Its Smallest Watches

Dennison: ALD Dual Time

Natural stone has long been central to Dennison’s identity, and the ALD Dual Time doubles down on that tradition with two distinct approaches. The dual stone dials juxtapose two contrasting stones — such as tiger’s eye with black marble or green bloodstone with lapis lazuli — allowing each to frame its own time zone. For a more uniform look, monolithic dials showcase a single stone — malachite, lapis lazuli, tiger’s eye, or aventurine — complemented by a sunray-finished subdial at 3 o’clock to display the second time zone. 

Dennison ALD Dual Time in Tiger’s Eye and black marble

Read: Dennison Splits Up Its Stone Dials To Display Its New Dual Time

Doxa: SUB 750T

Doxa’s SUB 750T is a classic. This year, the model has been reimagined with modern proportions starting with the case. It retains its 45mm size but trims the thickness to under 12mm, making it the slimmest 45mm SUB yet. Functionality remains at the core: a unidirectional rotating bezel, high-contrast hands, and Super-LumiNova® for underwater legibility.

Doxa SUB750T in classic Professional Orange

Available in all eight of DOXA’s signature colorways — from Professional Orange to Sea Emerald Green — the watch can be paired with the classic “beads of rice” steel bracelet or a color-matched rubber strap.

Favre Leuba: Chief Skeleton

Favre Leuba doubles down on its tourbillon release from earlier this year with a brand new execution: the Chief Skeleton. It’s the first ever skeletonized watch in the brand’s history, and it’s got a lot going for it. Offered in two 40mm versions, a gold-finished movement with a brushed steel case, or an anthracite-finished movement housed in a black DLC case, the watch’s main hour functions run on the FLS01, a self-winding caliber developed exclusively for the brand. 

Favre Leuba Chief Skeleton

Read: Favre Leuba Introduces The Chief Skeleton, The Brand’s First-Ever Skeletonized Timepiece

Ferdinand Berthoud: Naissance d’une Montre 3

Ferdinand Berthoud commemorates its 10th anniversary in spectacular style with the Naissance d’une Montre 3. Featuring a chain-and-fusée, Breguet stopwork, and a bimetallic compensation balance wheel, the movement is built from 747 components — 477 of them in the delicate chain alone — and requiring nearly 11,000 hours of meticulous craftsmanship. Only 11 pieces will ever be made: 10 in 18K ethical gold and a single stainless steel edition. 

Ferdinand Berthoud Naissance d’une Montre 3

Read: Introducing The Naissance d’une Montre 3 By Ferdinand Berthoud

Frederique Constant: Classic Perpetual Calendar Manufacture, Classics Premiere

Frederique Constant presents three new Classic Perpetual Calendar Manufacture references. Two arrive in stainless steel with either a blue or silvered dial, while the star of the show is a limited run of just 37 pieces in 18K yellow gold paired with a sleek onyx-black dial. All measure 40mm and house the upgraded FC-776 manufacture calibre, boasting a boosted 72-hour power reserve, intuitive push-button calendar adjustment, and the distinction of being one of the most accessibly priced perpetual calendars in the world, at still below CHF 10,000.

Frederique Constant Classics Perpetual Calendar Manufacture in 18K yellow gold paired with onyx-black dial

Frederique Constant Classics Premiere in steel with Bermuda gray dial

Alongside these, Frederique Constant is introducing two Classics Premiere models in salmon and Bermuda gray, each paired for the first time with a flexible five-link steel bracelet. Compact at 38.5mm, they nod to vintage design while offering a chic, modern edge for daily wear.

Gerald Charles: Masterlink Gem-Set

For Geneva Watch Days 2025, Gerald Charles revives one of founder Gérald Genta’s very last designs, the Masterlink Gem-Set. The story goes that a royal family in Sarawak, Malaysia, commissioned a watch that featured not only an asymmetrical case but also an unusually asymmetrical bracelet, with flat links on the 12 o’clock side and curved links on the 6 o’clock side to match the case. The original was fully set with diamonds and rubies. Today, that style returns with fewer diamonds but striking options in blue sapphire, red sapphires, or tsavorite. 

Gerald Charles Masterlink Gem-Set in tsavorites

Read: Gerald Charles Unveils Triple Haute Joaillerie Masterlink

gérald genta: Minute Repeater

Since the revival of gérald genta in 2023, the brand’s second chapter strikes a more serious note. The new Minute Repeater is designed with a rounded octagonal case measuring 40mm across and at a mere 9.6mm in height. However due to the limited space in the case, the case walls were pared back to a minimum, as thin as 0.6mm at certain points to maximize the amount of air inside the case relative to the outer dimensions, with the sapphire crystal likewise reduced from a standard thickness of around 1mm to 0.8mm. This houses the manual winding Calibre GG-002, a variation of the movement found in the Mickey Mouse Minute Repeater made for Only Watch 2023.

gérald genta Minute Repeater

Read: Introducing The gérald genta Minute Repeater

H. Moser & Cie: Pioneer Flying Hours, Endeavour Perpetual Calendar Smoked Salmon

H. Moser & Cie introduces two new Pioneer references to the Flying Hours complication: in red gold, which frames a starry aventurine dial, and a steel model with a white fumé dial, both featuring wandering minutes and instantaneous jumping hours powered by the HMC 240 automatic caliber.

H. Moser & Cie Pioneer Flying Hours with aventurine dial

Read: H. Moser & Cie. Updates Pioneer Flying Hours With Instant-Jump Hours

This joins the Endeavour Perpetual Calendar Smoked Salmon that was newly released just two days before, which sports a beautiful smoked salmon dial with a vertical griffé finish.

H. Moser & Cie Endeavour Perpetual Calendar Smoked Salmon

Read: H. Moser & Cie. Unveils Endeavour Perpetual Calendar Smoked Salmon In White Gold

Hautlence: Vagabonde Tourbillon Series 4 & 5

Hautlence unveils two additions to its Vagabonde line: the Vagabonde Tourbillon Series 4 and Series 5. Set in the emblematic rectangular case, the watches stage wandering hours that travel across a central minute disc, with the one-minute flying tourbillon at six o’clock. Their dials feature geometric or organic 3D-printed patterns inspired by contemporary architecture. The in-house D30 automatic caliber is responsible for this display, complete with a double hairspring crafted by sister company Precision Engineering AG, and equipped with 72 hours of power reserve.

The watches are crafted in midnight-blue PVD steel cases, paired with crisp white rubber straps.

Jacob & Co.: Astronomia Solar Dragon

Jacob & Co. unveiled the Astronomia Solar Dragon, a fiery evolution of its signature dragon-themed timepieces, this time in a more wearable 44mm case. While scaled down from the original 50mm Astronomia Dragon, it loses none of its theatrical flair.

Jacob & Co. Astronomia Solar Dragon in black titanium

Available in rose gold or black titanium, each version ties into its color theme with a celestial backdrop of gold-lettered constellations. Taking center stage is a hand-sculpted rose gold dragon. Each dragon reportedly takes nearly three weeks to complete: cast in solid gold, engraved and polished over two weeks, then hand-painted for another. The result is a sculpture of scales, claws, and flowing hair that winds around the Astronomia Solar’s three-dimensional movement, visible from every angle through a domed sapphire case.

A centerpiece stands tall above each Astronomia Solar Dragon in the form of a Jacob-cut, 288-facet gem, here in yellow for the rose gold version

Powering the spectacle is the Caliber JCAM42, composed of 296 components. It features a flying tourbillon, a skeletonized time display, and a rotating Earth globe, all orbiting beneath Jacob & Co.’s signature Jacob-cut 288-facet gem whose color is part of each piece’s color theme — yellow for the rose gold versions, and one of four unique pieces features a different color on the black titanium model.

L. Leroy: Osmior Bal du Temps

L. Leroy is a 240-year-old maison and this year, it celebrates its anniversary with the Osmior “Bal du Temps”, a double complication timepiece. The complications in question are a flying tourbillon and a minute repeater, housed in a 43mm case available in red gold, platinum, or titanium. The hand-wound caliber L610SQ, comprising 321 components, delivers a 90-hour power reserve.

L. Leroy Osmior Bal du Temps

Design-wise, the Osmior line’s signature tambour case makes a refined return, paired with sunray-finished dials in nuanced tones for each metal. The engraved double “L” on the crown, chamfered lugs, and intricate finishing highlight the maison’s neoclassical codes.

Laurent Ferrier: Classic Tourbillon Teal

To mark its 15th anniversary, Laurent Ferrier has gone back to where it all began: the Classic Tourbillon. Except he revisits that milestone with the latest Classic Tourbillon Teal, Atelier Série VII, limited to just five pieces.

Laurent Ferrier Classic Tourbillon Teal

For the first time, Laurent Ferrier has crafted the iconic 41mm pebble-shaped Classic case in 950 platinum, paired with a luminous teal grand feu enamel dial. The main hours run on the manual-winding LF619.01 calibre, complete with a discreet double balance spring tourbillon. Just five individually numbered pieces, each priced at CHF 195,000, will be available exclusively through Laurent Ferrier’s website.

Louis Erard: Fil d’Or Louis Erard × Wire Art

Louis Erard’s latest collaboration with Wire Art Switzerland presents Fil d’Or that joins Louis Erard’s Métiers d’Art line, following past experiments in guilloché and wood marquetry. Created with Sylvie Villa and Mark Miehlbradt of Wire Art Switzerland, Fil d’Or’s dial was woven with 24K gold thread measuring just 25 microns thick, three times finer than a human hair.

Fil d’Or Louis Erard × Wire Art

Using a machine once designed to bond microchips, the duo repurposed it to “embroider” gold. Each dial requires over 2,300 gold threads and 3,600 solder points, laid down one by one. The result is a hypnotic cube motif that shimmers with depth. Housed in a 39 mm stainless steel case, the Fil d’Or is limited to just 99 pieces.

Louis Moinet: 1806

Louis Moinet’s spirit of innovation lives on in the new 1806. The watch houses a Directoire-style titanium case with double gadroon detailing, a fleur-de-lys crown honoring Moinet’s birthplace, and a rhodium-plated dial with blued-steel hands are all dressed up with Louis Moinet’s first titanium bracelet.

Louis Moinet 1806

The watch runs on the self-winding Observatory-certified chronometer LM1806, featuring a circular-grained plate that frames the openworked, gilded rotor, which reveals the watch’s individual number as it spins.

Massena Lab × Vianney Halter Old Soul

Massena Lab and Vianney Halter have joined forces to present Old Soul, a piece that’s wrapped in Halter’s signature steampunk-inspired design language powered by a century-old Minerva movement. This movement in question is from a stockpile of vintage Minerva 17’22 calibers, where Massena and Halter have reimagined these rediscovered relics for present day, modifying them with a transparent minute disc to create a “mystery” dial complication; this marks the first time a vintage Minerva movement has been used in this way. 

Massena Lab × Vianney Halter Old Soul

Read: Vianney Halter And Massena LAB Unearth “Old Soul”, Using A Vintage Minerva Movement

MB&F: LM101 EVO, M.A.D.Editions M.A.D.1S Grow Your Dreams 

MB&F is not done celebrating its 20th anniversary yet. Bringing it back to 2014, the LM101 was the brand’s purest Legacy Machine. Now, it gets the EVO treatment in the LM101 EVO. The movement’s power reserve has been bumped to 60 hours, with darkened finishes for a contemporary look. Available in titanium with salmon or peacock green CVD dials, it’s a bold yet refined evolution. 

MB&F LM101 EVO with orange dial

M.A.D.Editions x Yinka Ilori M.A.D.S1 Grow Your Dreams

Under their subsidiary M.A.D.Editions, a collaboration with artist and designer Yinka Ilori yields M.A.D.1S Grow Your Dreams in three limited-edition watches of 400 pieces each: ‘Sun, ‘Nature’ and ‘Water’. Each watch is vibrantly colorful, from the bezel details down to their strap combinations that are stamped with Ilori’s tree motif.

Read: M.A.D. Editions and Yinka Ilori team up on the  M.A.D.1S ‘Grow Your Dreams’ 

Micromilspec: Dualtimer, Milgraph White Dial Edition

Micromilspec debuts the Dualtimer, the first standalone pilot’s watch in the brand’s permanent collection. The watch is built around a GMT function (powered by a self-winding Sellita SW330-2) and features two distinct Super-LumiNova X1 colors to differentiate time zones in low-light conditions.

Micromilspec Dualtimer

Micromilspec Milgraph White Dial Edition

The second release is a fresh take on Micromilspec’s breakout hit: the Milgraph White Dial Edition. Limited to just 75 pieces, it features a new grainy matt dial while keeping its signature destro chronograph layout.

Read: Micromilspec Presents Its First Pilot Category Watch, The Dualtimer

Ming: 57.04 Iris

Ming’s 57.04 Iris debuts the brand’s fifth-generation design language and, for the first time, a destro configuration. Ming describes this as a design that’s “tightly sculptural”, featuring nine-piece stepped lugs. The name “Iris” comes from its dial, a multiphasic coating that shifts between turquoise, purple, and shades of blue. The 40mm steel case houses the Sellita-for-MING Cal. SW562.M1, a hand-wound monopusher chronograph. Limited to 100 pieces at CHF 6,250.

Ming 57.04 Iris

Oris: Oris x Bamford ProPilot Altimeter ‘Mission Control’, Big Crown Calibre 113

Oris presents two unconventional complications at Geneva Watch Days 2025, bringing forth a new caliber, the self-winding Big Crown Calibre 113 in a funky green and pink configuration. 

Oris x Bamford ProPilot Altimeter ‘Mission Control’

Oris Big Crown Calibre 113

They’ve also got a new collaboration with Bamford Watch Department in the ProPilot Altimeter ‘Mission Control’. The most obvious modification is that the dial has been extensively modded in luminous colors and runs on the updated caliber 793 that’s housed in a carbon fiber and polymer case.

Read: Oris Just Dropped A Brand New Caliber And A Bamford Collab

Renaud Tixier × Olivier Vaucher “Monday Organica”

For the first time, Renaud Tixier collaborates directly with master dialmaker, Olivier Vaucher, pairing the patented RVI2023 micro-rotor system with Vaucher’s métier d’art expertise. The result is Monday Organica — “Monday” to signify the day of rebirth and creative beginnings.

Renaud Tixier × Olivier Vaucher “Monday Organica”

The watch immediately showcases a dial as a miniature work of art. 112 hours of hand engraving, grand feu enamel, and textured finishes create a tactile, almost narrative landscape, while translucent blue enamel animates the underlying mechanics in kaleidoscopic fashion. The platinum case carries hand engraving on its flanks and lugs, and the barrel ratchet wheel cover is adorned with violet grand feu enamel. Only seven pieces are available at CHF 125,000.

Speake Marin: Tourbillon Purple Hour

Speake Marin expands the One & Two Openworked collection with the Tourbillon Purple Hour. The multi-layered dial is now bathed in a vivid purple, reminiscent of the magical “purple hour” just before twilight. Housed in a grade 5 titanium Piccadilly case is the self-winding SMA05 caliber that supports the flying tourbillon and is equipped with an autonomy of 72 hours. Limited to two sizes in 38mm and 42mm, the watch is available from November 2025, priced at CHF 69,400–69,900.

Speake Marin Tourbillon Purple Hour

TAG Heuer: Monaco Flyback Chronograph TH-Carbonspring, Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring, Carrera Astronomer

TAG Heuer is putting the Techniques d’Avant Garde in TAG with two major unveilings at Geneva Watch Days: the TH-Carbonspring oscillator and the Carrera Astronomer — two very different expressions of the brand’s skill and heritage in precision timekeeping. After a decade of R&D by the TAG Heuer LAB, the brand is finally ready to reveal the TH-Carbonspring, a next-generation carbon oscillator. To mark the debut, TAG Heuer introduces two models: the Monaco Flyback Chronograph TH-Carbonspring and the Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring, both housed in full carbon cases with monochrome dials subtly engraved with spiral motifs.

TAG Heuer Monaco Flyback Chronograph TH-Carbonspring and Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring

TAG Heuer Carrera Astronomer

And if the TH-Carbonspring speaks to the future of TAG, then the new Carrera Astronomer speaks to the brand’s past. In particular, it shines a light on a little-explored aspect of TAG Heuer’s relationship with lunar timekeeping. 

Read: TAG Heuer Presents The TH-Carbonspring And The Carrera Astronomer At Geneva Watch Days 2025

Trilobe: Trent-Deuxe

Trilobe takes a bold new step with the launch of the Trente-Deux collection, marking its first watches conceived, crafted, and assembled entirely in Paris. X-Nihilo is Trilobe’s inaugural in-house caliber that’s adopted an open island design spotlighting the balance wheel, while bridges, screws, and plates reveal raw graining to black polishing. The movement offers a 42-hour power reserve, protected by shock-resilient mechanisms, while its tungsten oscillating weight adds visual depth through openworked geometry. 

Read: Trilobe Opens Parisian Manufacture And Debuts In-House Caliber In Trente-Deux Collection

Ulysse Nardin: Freak X Crystalium

The latest member of the Ulysse Nardin clan is the Freak X Crystalium, featuring a dial called Crystalium (as so named). UN has achieved this “material” by exposing ruthenium to a slow physical vapor deposition crystallization process, creating a texture reminiscent of frost on glass. The Freak X frames this bizarre but beautiful result within a black DLC titanium case with supporting components accented in a warm rose gold PVD finish. 

Ulysse Nardin Freak X Crystalium

Read: Introducing The Ulysse Nardin Freak X Crystalium

Urwerk: UR-150 Blue Scorpion

Urwerk freshens up the UR-150 in the newly named Blue Scorpion with a vivid blue coat and neon yellow accents For a quick refresher: three rotating hour satellites orbit on a flying carousel. A retrograde hand frames the active satellite, sweeping across a 240° arc from minute 0 to 60 before snapping back in just 1/100th of a second all while the hour satellites rotate in unison. All of this happens on the self-winding UR-50.01 caliber that’s equipped with double-turbine winding and a 43-hour reserve.

Urwerk UR-150 Blue Scorpion

Zenith × USM Modular Furniture DEFY Chronograph USM

Among the handful of collaborations at Geneva Watch Days this year is Zenith and USM Modular Furniture who’ve together unveiled the DEFY Chronograph USM. Encased in 37.3mm steel and dressed in its iconic ladder bracelet, it fuses the bold architectural language of both brands. Available in four vibrant USM signature colours — each limited to just 60 pieces — this chronograph beats with the legendary El Primero 400 caliber.

Zenith × USM DEFY Chronograph