From 18 July to 10 August 2025 at Paragon Mall’s Atrium in Singapore, Bvlgari presents Beyond Time, an immersive event that transforms the space into a sensory-rich gallery, offering visitors an unprecedented look into Bvlgari’s contemporary approach to horology.

“It is a profound honour to present Bvlgari’s world of watchmaking in Singapore,” says Jeffrey Hang, Regional Managing Director of Bvlgari. “To have Beyond Time begin its journey here is especially meaningful. It is our tribute to SG60 and a celebration of shared values — design, innovation, and craftsmanship.”

What can visitors expect at the Beyond Time pop-up?

Modeled on the celebrated architecture of its Geneva Watches and Wonders showcase, Beyond Time is imagined as an open, multi-sensory environment, layered with thematic zones that pay homage to Bvlgari’s most iconic watch pillars: the Serpenti, the Octo, Grande Complications, and high jewellery and timekeeping.

At the heart of the space is a B-shaped architectural centrepiece, spotlighting Bvlgari’s most exceptional high jewellery timepieces. The design draws from the minimalist philosophies of Ludwig Mies van der Rohe and Lilly Reich, modernist architects whose precision-driven approach mirrors the aesthetic purity of Bvlgari’s own icons.

Watch enthusiasts can expect to see a lineup of seven world-first, record-setting Octo Finissimo creations that solidify Bvlgari’s place at the forefront of ultra-thin watchmaking. They are namely the Octo Finissimo Automatic (2017), the world’s thinnest self-winding watch at launch, Tourbillon Automatic and Minute Repeater (2018), Chronograph GMT (2019), Tourbillon Chronograph (2020), Perpetual Calendar (2021), and the latest debut at this year’s Watches & Wonders, the Ultra Tourbillon, which reclaims the world record for the thinnest tourbillon watch.

Bvlgari Octo Finissimo Ultra Tourbillon (Image: Revolution©)

Read: A Closer Look: Bulgari Octo Finissimo Ultra Tourbillon

The opening night of Beyond Time set the tone for the weeks ahead. The event drew a massive turnout, with appearances by style icons Davika Hoorne, Pia Wurtzbach, Faye Peraya, and Ayden Sng.

Jeffrey Hang, Regional Managing Director of Bvlgari (left) with Pia Wurtzbach (right)

Thai actress singer and model Peraya Malisorn aka Faye (left) and Vietnamese model Tran Ngoc Lan Khue (right)

To honour Singapore’s diamond jubilee, Bvlgari also has on display the Octo Roma Worldtimer SG60 Edition. Designed in a 41mm DLC-coated sandblasted stainless steel case, the watch shows off 24 global cities encircling the dial, with “Singapore” standing out in red. 

Bvlgari Octo Roma World Timer SG60 Edition

Thai actress Davikah Hoorne with watchmaker Clément Drobniak

At Beyond Time, Bvlgari also invites guests to participate in watchmaking masterclasses with Le Sentier-based watchmaker Clément Drobniak, engage in private sessions with Bvlgari’s horological experts, and take home custom postcard portraits by a local illustrator (exclusive to Singapore’s National Day weekend). The event is open to the public, with free admission.

Bvlgari: Beyond Time Pop-Up
18 July to 10 August
Paragon Shopping Centre, Level 1 Atrium, 290 Orchard Rd, Singapore 238859
Admission is free