In the heart of Manhattan’s luxury shopping district, Blancpain opens its official U.S. flagship boutique on East 57th Street.

The elegantly appointed space showcases Blancpain’s collections against a backdrop that echoes the serene beauty of the brand’s home in Le Brassus, Switzerland. To celebrate the boutique’s inauguration, Blancpain is hosting a weekend-long event. For three days only from May 30th to June 1st, visitors will have unprecedented access to a series of interactive workshops that transform visitors from passive admirers to active participants in the watchmaking process.

Executive chef Salvo Castro has created a gourmet special blend 100% arabica coffee “Casasalvo for Blancpain” that will be served to guests throughout the event

On site, guests will participate in a hands-on assembly of a movement, guided by a master watchmaker from Blancpain. Alongside the watchmaker, a dial artist from the métiers d’art department will demonstrate decorative techniques, where participants will have the opportunity to try their hand at engraving.

And perhaps the most compelling reason to visit the boutique during the opening weekend is the opportunity to be among the first to see and try on Blancpain’s latest releases. 

While the opening weekend festivities are temporary, the boutique itself represents Blancpain’s long-term commitment to the American market. The East 57th Street location is the Flagship boutique in the United States. 

To participate in Blancpain’s opening weekend, interested parties may register here: https://www.blancpain.com/en/blancpain-opens-its-doors-new-york

May 30 – June 1, 2025  

Friday, May 30th: 11:00 am – 5:00 pm
Saturday, May 31st: 11:00 am – 5:00 pm
Sunday, June 1st: 12:00 pm – 3:00 pm