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First Look: ArtyA at Geneva Watch Days 2025

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First Look: ArtyA at Geneva Watch Days 2025

At Geneva Watch Days 2025, Revolution’s Wei Koh reconnects with ArtyA’s Yvan Arpa to discuss the maison’s latest breakthroughs. From revisiting iconic innovations to unveiling daring new directions, Arpa shows why ArtyA remains one of the most unconventional and boundary-breaking names in watchmaking today.