The Blümlein Effect is not just about one man. It’s about how Günter Blümlein rewrote the rules of modern watchmaking. In this long-form conversation, Wei Koh and Constant Kwong from Revolution explore the incredible legacy of Blümlein, the man behind the modern resurgence of IWC, Jaeger-LeCoultre, and A. Lange & Söhne. We discuss: How Blümlein rebuilt A. Lange & Söhne after the fall of the Berlin Wall. His visionary marketing at IWC and JLC, turning engineering into emotional storytelling. Why his principles still shape watchmaking decades after his passing. And why many consider him the true GOAT of modern watchmaking.* 👉 If you care about watch history, brand storytelling, and the legends who made it all possible; this is an essential video to watch.