Geneva Watch Days is back for a sixth edition from September 4 to 7, 2025, ready to deliver another round of horological happenings that are as breezy as they are brilliant. In 2024, Geneva Watch Days welcomed 13,800 visitors, 600 media representatives, and 250 retailers from around the globe. This year, the show will welcome 66 brands, the event’s largest cohort to date. The lineup includes heavy hitters like Breitling, Bvlgari, MB&F, H. Moser & Cie., TAG Heuer, Urwerk, and De Bethune, alongside microbrands such as Furlan Marri and Renaud Tixier.

This year also introduces something entirely new, and delightfully nerdy: Calibership, the first-ever competition dedicated to the noble, often overlooked art of fine regulation. Forty young talents, under the guidance of students from the Geneva Watchmaking School, will regulate Sellita movements before putting it through a test for COSC certification. 

For 2025, the event’s signature “By the sea, by the lake” concept gets a summery refresh, featuring 150 timepieces basking in the light of open-access exhibition. (Image: brand leaders and representatives from 2024 edition)

The Culture Club, in collaboration with institutions like the FHH, GPHG, Horological Society of New York, and Horopedia, will offer curated talks, workshops, and meet-the-maker sessions. 

For all the innovation on show, Geneva Watch Days hasn’t forgotten its roots in the community. Since 2023, its charity auction, in partnership with Phillips in Association with Bacs & Russo,  has raised over CHF 200,000 since 2023 for the Pierre Amstutz Fund, supporting watchmaking students in financial need. 

Aurel Bacs at the annual Geneva Watch Days Charity Auction 2024

“Open up! Dare! Innovate!” says Jean-Christophe Babin, President of Geneva Watch Days and CEO of Bulgari. “Even in a fully digital age, nothing replaces human connection … and looking ahead, we’ll continue to throw the doors wide open to anyone who shares this spirit: those who create, who challenge, and who move things forward.”

For more information, programming, and registration, visit the Geneva Watch Days 2025 website.